CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. He serves on the board of Lehikeng, a Maun non-profit for underserved children.
Content Distribution
Core Web Vitals in Plain Words, What They Measure and What to Fix First
Core Web Vitals are three measurements of how a page feels to a real visitor: how fast the main content appears, how quickly the page responds when…
Content Distribution
Technical SEO Audit Checklist for a Small Website
A technical SEO audit checks whether search engines can reach, read and index the pages on your website. This technical SEO audit checklist is writ…
Content Distribution
Keyword Research for a Small Business With No Tools Budget
Keyword research for small business owners can run on free sources only: Google’s own search box, the search results page, Google Trends and…
AI Search
How to Run an AI Citation Audit and See Who AI Cites Instead of You
If you run a business or lead its marketing, you need to know which websites AI tools cite when they answer your buyers’ questions, and wheth…
AI Search
Schema Markup for AI Search and What It Does and Does Not Do
Schema markup is a set of labels you add to a page so machines can tell what the page describes. For AI search, Google states that no special schem…
AI Search
How to Let AI Crawlers In or Keep Them Out With robots.txt
This is a robots.txt guide for AI crawlers, written for website owners and marketers who need to decide which AI bots may read their site. It cover…
AI Search
What Is llms.txt? What the File Does and Whether It Helps
If you run a website or manage one for a brand, someone has probably told you to add an llms.txt file so that AI search tools, AI assistants and ot…
AI Search
How AI Systems Recognize a Business Through Entities and Brand Knowledge
An entity is a distinct thing that search engines can identify and tell apart from every other thing: a person, a place, a company, a product, an i…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.