CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. He serves on the board of Lehikeng, a Maun non-profit for underserved children.
AI Search
AEO vs SEO and the Differences That Matter
If you run marketing for a brand, or you own the website yourself, you have heard that answer engine optimization is replacing search engine optimi…
AI Search
GEO vs SEO, What Differs and What to Do About It
GEO vs SEO is the question every owner and marketing lead asks once AI tools start answering their buyers’ questions. The short answer: SEO g…
Content Distribution
Key Events vs Conversions and Why Search Console Shows Different Numbers
Key events vs conversions is a question of scope. In Google Analytics, a key event is any event you mark as important to your business, and it is r…
Content Distribution
How to Build a One-Page SEO Report for Clients or a Board
An SEO report for clients works when it fits on one page and answers one question: is search bringing the right people to the business? This guide…
Content Distribution
How to Read the Search Console Performance Report
To read the Search Console performance report, open it, set the date range and search type, read the four metrics, then group the table by queries…
Content Distribution
How to Refresh Old Content So It Ranks Again
To refresh old content so it ranks again, find the posts that lost traffic, check what the pages above you do better, replace outdated claims with…
Content Distribution
Internal Linking Strategy Made Plain for Small Sites
An internal linking strategy is a plan for which pages on your site link to which other pages, and with what words. This guide is for owners and ma…
Content Distribution
How to Set Up Google Business Profile for Lodges and Local Businesses
A Google Business Profile is the free listing that shows your business information, photos, reviews and contact details when potential customers se…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.