Services · Distribution Strategy
Put the work in front of the people it was made for.
An expert distribution strategy tailored to what you make, boosted by our established media networks across Southern Africa.
Sound familiar?
Where launches get stuck.
- 01 / 03
“We made something great and nobody saw it.”
- 02 / 03
“We boosted posts and got likes, not leads.”
- 03 / 03
“We do not know where our buyers actually are.”
It is rarely the work. It is a launch with no room booked for it.
The cost: budget spent on reach that never becomes revenue.
Ask five people where your buyers are
- Founder“Everyone’s on LinkedIn.”
- Marketing“Instagram, obviously.”
- Sales“At trade shows.”
- The agency“Wherever the budget goes.”
- A customer“A friend told me about you.”
One plan that puts the work where your buyers already are.
Before and after distribution strategy
A brilliant piece, published into an empty room.
The right room, with the right people already in it.
What you get
6 deliverables, not a vague retainer.
- 01
Audience Targeting
Who to reach, defined tightly enough to buy against.
- 02
Media Planning
The mix of owned, earned and paid that fits the goal.
- 03
Earned Outreach
Relationships with the publications that matter here.
- 04
Paid Social
Spend aimed at the audience, not at vanity reach.
- 05
Campaign Management
Someone accountable for the numbers week to week.
- 06
Reporting
Plain reporting on what earned attention and what did not.
How it runs
Four phases, no mystery in between.
- 01
Map
Where your audience already spends attention.
- 02
Plan
Channels, budget and sequencing set against the goal.
- 03
Run
Campaigns managed and adjusted while they are live.
- 04
Report
What worked, what we stopped, what we do next.
How to buy this
Start with the Brand Diagnostic.
Start here
The Brand Diagnostic
One session with our strategists and a written read of where your brand stands: your position, the evidence behind it, and the one thing holding growth back. You leave with a one-page verdict, and the fee is credited against any Sprint, Discovery or Build you book within ninety days.
Every price is published on the plans page, and nothing is quoted before it is scoped.
907
organic visits a month, up from ten.
Wild For Game Safaris had the safari expertise and almost no search footprint. Content built around what travellers search took the site from 10 organic visits a month to 907, every one of them non-branded.
No bought links, no paid media: paid traffic sat at zero throughout.
See the Wild For Game storyStraight answers
Asked before every distribution strategy engagement.
What does the Distribution Sprint cost, and how long does it take?
Four weeks, at a from price published on the plans page. It covers all six deliverables; the exact figure is confirmed before the work begins, and it is the number on your invoice.
Do we need a brand strategy first?
No, the Sprint stands alone. It opens with a half-day positioning check: one canvas, one page out, so the reach is aimed at an agreed position instead of a guess. If the check surfaces gaps a half day cannot close, that list is the honest case for Discovery, made in your own answers.
Do you handle paid media as well as earned?
Both, and owned channels too. Media planning sets the mix that fits the goal, paid social is aimed at the audience rather than vanity reach, and earned outreach uses relationships with the publications that matter here.
What do the reports actually show?
Plainly, what earned attention and what did not. Someone is accountable for the numbers week to week, and the report says what we stopped as well as what we ran.
What usually follows the Sprint?
The Brand Growth Program, so distribution keeps running against your Roadmap instead of stopping when the campaign does.