CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. He serves on the board of Lehikeng, a Maun non-profit for underserved children.
AI Search
LLM SEO and How Large Language Models Find and Cite Content
If you run a business or lead its marketing, LLM SEO is the work of making your pages easy for large language models to find, read and cite. You wi…
AI Search
FAQ Schema and How to Add It and What It Does Now
FAQ schema is structured data that labels the questions and answers on a page so search engines can read them as an FAQ. Google stopped showing FAQ…
AI Search
Topical Authority and How to Build It, Step by Step
Topical authority is the standing a website earns when search engines recognize it as a dependable source on one subject. You build topical authori…
AI Search
E-E-A-T, What It Means and How to Show It on Your Pages
If you run a business or lead its marketing, Google E-E-A-T is the name Google gives to four qualities that make a page worth trusting: experience…
AI Search
How to Choose AI SEO Tools by What They Do and Which Fit Your Team
If you run a business or lead its marketing, you have probably seen dozens of AI powered SEO tools promise more organic traffic with less work. Mos…
AI Search
Google AI Mode, What It Is and What It Means for Your Brand
If you own a business or lead its marketing, Google AI Mode is the part of Google Search you cannot ignore. It answers long, multi-part questions i…
AI Search
How to Rank in ChatGPT and What the Evidence Says
If you run a business or lead its marketing, you want to know how to rank in ChatGPT without guessing. This guide gives eight steps, and each one r…
AI Search
ChatGPT SEO and How to Show Up in ChatGPT Answers and Use It in Your SEO
If you run a business or lead its marketing, ChatGPT SEO is two jobs with one name. The first is getting your pages into ChatGPT answers. The secon…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.