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Services

The thinking, before it becomes a case study

One letter a week on brand decisions. No roundups.

Free ebookThe Brand Strategy Blueprint

Position, voice, and the decisions that hold a brand together.

Get the ebookFree ebookBrands of the Delta

Every camp shows the same sunset. How a lodge brand becomes the one guests remember.

Get the ebookThe proofFrom 37 keywords to 1,700

Twelve months of brand, website and content work for a camp in the Okavango.

Read the case study
Free tool · under a minuteWould a stranger call you?

Put in your address. We grade your website on what makes a visitor pick up the phone.

Or grade your brandsearchAI search
Our storiesHow we became Brandesis

The rebrand, the philosophy, and the framework we built on ourselves first.

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Tools · AEO Grader

When someone asks AI who to hire, does it say your name?

We ask the AI engines the eighteen questions your customers ask, from who to hire to whether you are reliable. You get a score out of 100, which engines named you, who they named instead, and the three fixes to start with. Free, and the result comes to your email.

Grade my business

We ask

  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google AI Overviews and AI Mode

Grade your business

Work address only. We send a link here to confirm it, then your result.

Make the grade sharper optional: competitors, other names, facts

Up to three businesses you compete with. If you leave this out, we count whoever the engines name.

We check what the engines say against these. Services, place, year you started.

Questions
18
per business: who to hire, which is better, and whether you can be trusted.
Time
5 to 15 min
Close this page if you like. We email you when it is done.
Limit
1 a week
per person. We email a link to confirm your address, and the grade starts when you open it.

Honest about it. AI answers change from run to run and differ from what a logged-in person sees. We ask every question of every engine and score the share of answers, never one answer.