CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. He serves on the board of Lehikeng, a Maun non-profit for underserved children.
AI Search
LLM SEO and How Large Language Models Find and Cite Content
If you run a business or lead its marketing, LLM SEO is the work of making your pages easy for large language models to find, read and cite. You wi…
AI Search
FAQ Schema and How to Add It and What It Does Now
FAQ schema is structured data that labels the questions and answers on a page so search engines can read them as an FAQ. Google stopped showing FAQ…
Brand Strategy
Positioning Strategy Steps to Define Where You Compete
A positioning strategy is the set of decisions that fix where your business competes: which category buyers compare you in, which target customer y…
AI Search
Topical Authority and How to Build It, Step by Step
Topical authority is the standing a website earns when search engines recognize it as a dependable source on one subject. You build topical authori…
Storytelling
Brand Story and AI Search Visibility
Your brand story decides what AI search tools can say about you, because they generate their answers from the pages that describe you. A clear, spe…
AI Search
E-E-A-T, What It Means and How to Show It on Your Pages
If you run a business or lead its marketing, Google E-E-A-T is the name Google gives to four qualities that make a page worth trusting: experience…
Storytelling
Storytelling in Sales Pitches and Decks
Storytelling in sales is the habit of explaining what you sell through a short, true story about a customer, so a buyer remembers the problem, trus…
AI Search
How to Choose AI SEO Tools by What They Do and Which Fit Your Team
If you run a business or lead its marketing, you have probably seen dozens of AI powered SEO tools promise more organic traffic with less work. Mos…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.