CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. He serves on the board of Lehikeng, a Maun non-profit for underserved children.
Storytelling
Brand Story and AI Search Visibility
Your brand story decides what AI search tools can say about you, because they generate their answers from the pages that describe you. A clear, spe…
Storytelling
Storytelling in Sales Pitches and Decks
Storytelling in sales is the habit of explaining what you sell through a short, true story about a customer, so a buyer remembers the problem, trus…
Storytelling
How to Measure Brand Storytelling
To measure brand storytelling, write down one goal for your brand story, choose a few signals that show whether people found it, understood it, fel…
Storytelling
How to Train Your Team to Tell the Brand Story
Brand storytelling training works when your team learns one agreed brand story, practices telling it in their own words, and gets feedback on real…
Storytelling
How to Roll Out a Brand Story Across Channels
To roll out a brand story across channels, write one master version at three lengths, back it with proof, give every channel one job, brief your te…
Storytelling
How to Audit Your Brand Story
To audit your brand story, score what you say against twenty questions in five areas, using real evidence from your site, sales material and custom…
Storytelling
Storytelling for Business and How to Start With the Stories You Already Have
Storytelling for business means picking a few true stories about why you started, who you help and what changed for them, and telling them in the p…
Storytelling
B2B Storytelling That Buyers Remember
B2B storytelling is how a company that sells to other companies tells a compelling story its buyers can remember, repeat and trust. This guide is f…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.