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Services

The thinking, before it becomes a case study

One letter a week on brand decisions. No roundups.

Free ebookThe Brand Strategy Blueprint

Position, voice, and the decisions that hold a brand together.

Get the ebookFree ebookBrands of the Delta

Every camp shows the same sunset. How a lodge brand becomes the one guests remember.

Get the ebookThe proofFrom 37 keywords to 1,700

Twelve months of brand, website and content work for a camp in the Okavango.

Read the case study
Free tool · under a minuteWould a stranger call you?

Put in your address. We grade your website on what makes a visitor pick up the phone.

Or grade your brandsearchAI search
Our storiesHow we became Brandesis

The rebrand, the philosophy, and the framework we built on ourselves first.

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Tools · Website Grader

Find out if your website makes a stranger want to call you.

One web address, about a minute. You get a score out of 100, how it breaks down across six areas, and the three fixes worth the most. Free, with nothing to sign up for until you want every finding.

Grade my website

We grade

  • First-screen clarity
  • Conversion path
  • Speed
  • Trust
  • Mobile and access
  • Hygiene

Grade your website

You give
1 address
Nothing else until you want the full report.
Time
1 min
Google tests the page on a phone, and that is the slow part.
We read
Read only
Your homepage, as a visitor and a search engine see it. We never log in, change or store anything on your site.
You get
3 fixes
Your score, your six-area profile and the three fixes worth the most, on this page.

What the 100 points are made of

  1. 25

    First-screen clarity

    Says what you do, for whom and where, with one primary action, before any scroll.

  2. 20

    Conversion path

    A call to action in the first screen, a phone that dials, click-to-WhatsApp, a short form.

  3. 20

    Speed

    Mobile Core Web Vitals from Google: how fast the main content appears and how still the page holds.

  4. 15

    Trust

    Work shown, testimonials, a physical address, named people, a current copyright year.

  5. 10

    Mobile and access

    A viewport that fits a phone, alt text, a page language, labelled form fields.

  6. 10

    Hygiene

    HTTPS, no mixed content, a share image, a favicon, a canonical address.

A check that cannot be measured is left out and the rest reweighted, and the report says so. It is never guessed.

The address you enter is read once by Brandesis in Gaborone and stored with your result. If you ask for the full report, your name and email are used to send it and to follow up on it. We handle personal data under the Botswana Data Protection Act.