Brandesis research
The State of Brands.
Annual research on how brands are actually built and found: surveys of what businesses spend and decide, and public-evidence studies of marketing, branding and AI visibility across Africa. Published free, every figure carrying its source and its sample.
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Annual study · 2026 edition
The State of Branding
Read the study: The State of BrandingBrand value is concentrating in the largest technology-led brands while trust, budgets and attention fragment. For everyone else, growth comes from distinctiveness, provable usefulness and governance, applied to the specific industry the…
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Annual study · 2026 edition
The State of AI Visibility in Africa
Read the study: The State of AI Visibility in AfricaIn 2025, discovery began moving from ranked links toward generated answers. African organisations now need to measure whether AI systems know, describe and cite them accurately, while recognising that classic SEO remains…
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Annual study · 2026 edition
The State of Marketing in Africa
Read the study: The State of Marketing in AfricaAfrican marketing is becoming more digital, video-led, commerce-connected and measurable, but channel growth is uneven and constrained by affordability, infrastructure and fragmented market data. The 2026 edition is out; the 2027 edition…
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Annual study · 2026 edition
The State of Branding in Africa
Read the study: The State of Branding in AfricaBrand growth in Africa increasingly depends on a difficult combination: cultural fluency, practical value, recognisable identity and earned trust. Global gloss without local usefulness is losing power. The 2026 edition is out;…
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Annual study · 2026 edition
The State of Botswana Branding
Read the study: The State of Botswana BrandingWhat Botswana businesses spend on brand, who decides, what they regret, and whether any of it pays. The 2026 edition is open until Monday 30 November; the report publishes free in December.