CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. He serves on the board of Lehikeng, a Maun non-profit for underserved children.
Branding
What Is Brand Equity, and Why Does It Decide What You Can Charge?
Let’s have a look at Nike, the most valuable apparel brand. Nike has been the world’s most valuable apparel brand in the Brand Finance report for 7…
Branding
What Is Brand Management? The Work That Starts After the Launch
Brand management is important for a business as it allows them to create a positive image of their business, especially for new companies…
Branding
The Logo Design Process, Step by Step
A company logo design is more than just putting together icons, shapes, and letters. It’s not just a symbol that identifies your business. Logos ca…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.