CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. He serves on the board of Lehikeng, a Maun non-profit for underserved children.
Storytelling
How to Write a Brand Story That Your Target Audience Remembers
To write a brand story, choose one reader, name the problem that reader faces, cast your business as the guide, and tell what changed in a short pl…
Storytelling
Storytelling in Business and Why It Works
Storytelling in business is the practice of shaping facts about a company, its customers and its work into a story with a person, a problem and an…
Storytelling
Brand Story Examples and What Makes Them Work
The best brand story examples share one trait: each tells a true story about why the company exists, in a form the target audience can repeat. This…
Brand Messaging
What Is Brand Storytelling? A Guide for Small Business Owners
Want to captivate your audience and build brand loyalty? Learn the art of brand storytelling and create a narrative that resonates with your custom…
Brand Messaging
Storytelling in Marketing and Where It Stops Helping a Brand
Brand storytelling is a powerful tool that can help you connect with your audience on a deeper level. Discover the benefits of brand storytelling i…
Brand Messaging
Brand Storytelling Examples and What Nine Brands Teach a Small Business
It’s time to get creative with your brand story! This guide will help you develop compelling content to capture the attention of your target…
Branding
Branding Statistics 2026 With Brand Value, Recognition and Visual Identity Data
Branding plays a vital role in the marketing efforts of any business. It’s one of the first tools you’ll be able to use to build your c…
Branding
What Is Brand Culture and How to Build It
Building brand culture. You may theoretically understand the goals of a company’s branding strategy, but do you actually know what those goal…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.