Brand Messaging
Key Messages and How to Write Them With Examples
Key messages are the three to five short statements you want your target audience to remember about your business, product or campaign. To write th…
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Brand Messaging
Messaging Hierarchy and How to Organize What You Say
A messaging hierarchy ranks what you say about your business, from one top idea down to the proof behind it, so every page, pitch and ad tells the…
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Brand Messaging
Messaging Strategy and How to Build One That Guides Every Channel
A messaging strategy is a written plan for what your business says, to whom, and in what order of importance, so that every page, email, sales call…
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The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.