Storytelling
About Us Page Examples and How to Write Yours
The best about us page examples do one job. They tell a stranger who is behind the business, then prove it with something the stranger can check. A…
Storytelling
Visual Storytelling for Brands
Visual storytelling is the use of images, color, layout, motion and sequence to tell a story that a viewer understands before they read a single wo…
Storytelling
How to Keep Your Brand Story Current
To update your brand story, keep the core that explains why your company exists and who it serves, then refresh the proof, the customer details and…
Storytelling
How to Write an About Us Page That Earns Trust
To write an about us page that earns trust, stop writing about yourselves and start answering the doubts your reader arrives with. A stranger opens…
Storytelling
What Is a Founder Story and How It Differs From a Brand Story
A founder story is the personal account of why one or more people started a business: who they were, what they saw that others missed, what it cost…
Storytelling
Storytelling Frameworks for Business and How to Choose One
A storytelling framework is a reusable narrative structure that tells you what to say first, what to say next and where the story ends. For busines…
Storytelling
The Elements of Storytelling for Brands and How to Use Each One
The elements of storytelling are the key elements every story needs to hold an audience: character, setting, conflict, plot, theme and point of vie…
Storytelling
What Is a Brand Story and Why It Matters
A brand story is the true account of why a business exists, who it serves and what changes for the people who choose it. It is the reason a strange…
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.