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The thinking, before it becomes a case study

One letter a month on positioning and messaging. No roundups.

Free ebookThe Brand Strategy Blueprint

Position, voice, and the decisions that hold a brand together.

Get the ebookFree ebookBrands of the Delta

Every camp shows the same sunset. How a lodge brand becomes the one guests remember.

Get the ebookThe proofFrom 37 keywords to 1,700

Twelve months of brand, website and content work for a camp in the Okavango.

Read the case studyFree ebookWhen AI Answers First

Buyers increasingly ask a machine before they ask Google. This is how to be the business it names.

Get the ebookOur storiesHow we became Brandesis

The rebrand, the philosophy, and the framework we built on ourselves first.

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CEO, Brandesis

Nonofo Joel.

Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. A passionate volunteer on the Lehikeng Board, he’s committed to advancing human capital development across Africa.

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Logo Design

What’s the Difference Between A Logo and a Brand?

Discover the distinction between a logo and a brand. Learn how each contributes to your business’s success and how to create a strong brand i…

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Logo Design

6 Helpful Tips for Designing a Successful Construction Logo

Every construction company needs a logo. It is a representation of a brand, a business identity, and a source of pride for an organization.

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Branding

What Makes a Great Logo Design [5 Qualities of an Effective Logo]

A logo design is an important part of any company’s brand. It is the first impression, the identifier that tells observers who you are and what you…

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The thinking, before it becomes a case study.

One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.

Ready to be the brand a model quotes first.

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