CEO, Brandesis
Nonofo Joel.
Nonofo Joel is the CEO at Brandesis and a Semrush Ambassador, leading with innovative branding strategies and a passion for growth. A passionate volunteer on the Lehikeng Board, he’s committed to advancing human capital development across Africa.
Digital Marketing
Automated Website Lead Follow Up: How to Stop Losing Potential Customers
Automated lead follow-up combines a CRM and marketing automation to acknowledge, route and track every website enquiry so none get lost.
Digital Marketing
How Much Website Traffic Does a Small Business Need?
There is no universal number: divide your target conversions by your website's conversion rate to find it.
Digital Marketing
Does Every Small Business Need a CRM?
No. A CRM earns its cost once leads, follow-up or reporting outgrow a well-kept spreadsheet, calendar and inbox.
Digital Marketing
CRM vs Email Marketing Software
Email marketing communicates with your audience at scale; a CRM manages individual sales relationships and opportunities.
Digital Marketing
Best CRM for Tourism Businesses: A Practical Selection Guide
There is no single best tourism CRM: the right fit depends on the traveller journey, team and booking system.
Digital Marketing
Best CRM for Small Businesses
The best small-business CRM fits your sales process and gets used daily: compare ActiveCampaign, HubSpot, Pipedrive, Zoho and Salesforce.
Digital Marketing
ActiveCampaign vs Mailchimp: Which Platform Is Better for Your Business?
Mailchimp suits email-first marketing; ActiveCampaign suits businesses whose leads need nurturing into a sales pipeline.
Digital Marketing
ActiveCampaign for Tourism: Turn Enquiries Into Direct Bookings
ActiveCampaign helps tourism companies nurture travellers, manage enquiries as sales opportunities, and keep guests engaged after they book.
The thinking, before it becomes a case study.
One argument a week, and one thing you can test. Ground Truth, Wednesday mornings.