What is About Us Page?
Key Takeaways
- It is among the most visited pages on many sites, because visitors check who they are dealing with before they commit.
- It works best when it is about the reader’s concern first and the company’s history second.
- It should show real people, a clear purpose and one next step.
- It is copy with a job, not a biography, and it should be reviewed as often as the offer changes.
Understanding About Us Page
Visitors open an about us page to settle a question of trust. They want to know whether the business is real, who runs it and whether it understands people like them. A page that answers those questions directly does its job.
Many about pages begin with the founding year and the founder’s career. A stronger order starts with the problem the business solves for its customers, then explains why the team cares about it and how it works.
Proof belongs on the page. Names, roles, photographs of real team members, the places the business serves and a few statements from customers help a stranger decide that the business is what it claims to be.
The page should end with a next step. A visitor who has just decided to trust the business should be able to contact it, book a call or look at the work without searching for a way to do so.
Related Terms
Frequently Asked Questions (FAQs)
What should an about us page include?
Who the business serves, what it does for them, why it exists, who is behind it and one clear next step. A short story of how it began can help if it supports trust.
How long should an about us page be?
Long enough to answer the visitor’s trust questions and no longer. Many good pages are a few hundred words with clear headings and a few photographs.
Should it be written in first or third person?
Either works if it is consistent. First person, using we, usually reads as warmer and more direct for small and mid-sized businesses.