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The thinking, before it becomes a case study

One letter a week on brand decisions. No roundups.

Free ebookThe Brand Strategy Blueprint

Position, voice, and the decisions that hold a brand together.

Get the ebookFree ebookBrands of the Delta

Every camp shows the same sunset. How a lodge brand becomes the one guests remember.

Get the ebookThe proofFrom 37 keywords to 1,700

Twelve months of brand, website and content work for a camp in the Okavango.

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Free tool · under a minuteWould a stranger call you?

Put in your address. We grade your website on what makes a visitor pick up the phone.

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Our storiesHow we became Brandesis

The rebrand, the philosophy, and the framework we built on ourselves first.

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The annual survey · 2026

The State of Botswana Branding.

What Botswana businesses spend on brand, who decides, what they regret, and whether any of it pays. Nobody has ever counted. This survey is the count.

  • AnonymousNo name, no email
  • About fifteen minutes21 questions, one sitting
  • Closes Monday, 30 NovemberReport publishes in December
Take the survey Why we are counting

For owners, managing directors and marketing leads of businesses operating in Botswana.

Why we are counting

Three reasons to give this fifteen minutes.

  1. 01

    Botswana has no numbers

    Every pitch deck and marketing plan in this country leans on American and European statistics, because nobody has measured what businesses here actually do. After 30 November, that excuse is gone.

  2. 02

    Anonymous by design

    No name, no email, no phone number. Your answers travel alone; we cannot connect them to you or your business, and we built it that way on purpose.

  3. 03

    The count comes back to you

    The findings publish free in December as The State of Botswana Branding report, every figure carrying its sample size. Answer once, benchmark yourself for a year.

The survey

Section 1 of 6

The business

Six questions that let us cut the numbers by sector, size and place. None of them identify you.

What is your role in the business?
Which sector are you in?
How many people work in the business, including you?
How old is the business?
Where is the business based?
Who mostly buys from you?

Section 2 of 6

The money

The numbers nobody in Botswana has ever published. Best estimates are fine; that is why these are bands, not blanks.

Across the last 12 months, roughly what did the business spend on marketing and branding together?

Everything counts: ads, design, social media, agencies, printing, the lot.

Of that, how much went to the brand itself: strategy, identity, design, the website?
Over the next 12 months, that spend will most likely
Has the business ever paid a professional for brand work: an agency, a designer, a freelancer?

Section 3 of 6

Who owns it

Who decides what the brand looks and sounds like?
Who does the marketing work day to day?

Section 4 of 6

The decisions

Not what you plan to do. What exists today.

Which of these exist in writing at your business? Tick everything that is true.
Does the business have a website?
Where does your brand show up at least once a week? Tick everything that applies.

Section 5 of 6

The proof

How do you judge whether marketing worked?
Do you know what winning a new customer costs you?
Can you charge more than your competitors because of your brand?

Section 6 of 6

Hindsight

The questions everyone answers honestly only when nobody is watching. Nobody is watching.

What is your biggest brand regret so far?
What most stops you investing more in the brand?
If you were handed P50,000 tomorrow to spend on the brand alone, where would it go first?
If the report could answer one question for you, what would it be? Optional

Anonymous means anonymous: no name, no email, and no tracking identifier travels with your answers.