What is Knowledge Panel?
Key Takeaways
- The panel summarizes facts the search engine holds about one entity, such as name, description, address and links.
- It appears when the search engine is confident which entity a search refers to.
- Owners can often claim a panel for their own business and suggest changes through the verification process the search engine offers.
- A panel is a result, not a goal. The goal is accurate, consistent facts.
Understanding Knowledge Panel
Panels draw from many sources: the business website, its business profile, public databases and trusted third-party pages. If those sources disagree, the panel can show wrong or mixed information.
Claiming a panel lets the owner suggest corrections. It does not let the owner write the panel freely.
The most reliable route to an accurate panel is the same as for any entity: one set of facts, repeated consistently, on pages the search engine already trusts.
Related Terms
Frequently Asked Questions (FAQs)
Can I create my own knowledge panel?
No. The search engine decides whether to show one. You can claim and suggest edits to a panel that already exists for your business.
Why does my business have no panel?
Usually because the search engine does not yet have enough consistent evidence about it.
Is a knowledge panel the same as a business profile listing?
No. They often appear together, but they are separate things drawing on overlapping sources.