Our Work · Tourism and Hospitality
From 10 organic visits a month to 907.
Wild For Game Safaris had the safari expertise and almost no search footprint to carry it. Eighteen months later the site draws roughly 900 organic visits a month, every one of them non-branded, without a single paid click.
- SEO
- Content Strategy
- AI Search
Project overview
- Client
- Wild For Game Safaris
- Sector
- Tourism and Hospitality
- Service
907estimated organic visits a month, up from 10
The full story is belowBackground
Expertise without a search footprint.
Wild For Game Safaris is a Botswana operator running photographic safaris through Moremi, Khwai, Savuti, Chobe and the Okavango Delta. The firsthand expertise was never in question.
The search footprint was. In August 2025 the site ranked for 10 keywords in total across every regional database Semrush tracks. In December 2025 it drew 10 organic visits in a month, nine of them from the United States and one from the Netherlands. Search was not an underperforming channel, it was not yet a channel at all.
That made the business dependent on people who already knew the name: referrals, repeat guests and word of mouth. A traveller researching a Botswana photographic safari from scratch had no realistic way of arriving at Wild For Game.
Project overview
Project overview
- Client
- Wild For Game Safaris
- Industry
- Location
- Maun, Botswana
- Window
- February 2025 to August 2026
- Service
- Website
- wildforgamesafaris.com
Results
The numbers, counted.
Semrush, Growth Report year on year, captured 10 August 2026 and re-verified against the Semrush API on 18 August 2026. Semrush labels the comparison 2025 against 2026; the organic visit baseline is December 2025 and the keyword baseline is August 2025.
Wild For Game Safaris, Botswana
Found by people who had never heard the name.
The problem
Being found by people who have not heard of you.
Safari search is dominated by large publishers and booking aggregates with years of domain history. A small operator cannot outspend them and cannot out-publish them on volume.
What it can do is own the subjects it genuinely knows. The strategy was built on that: rather than chasing isolated high-volume keywords, build depth in the areas where firsthand safari experience is impossible for a generic publisher to reproduce.
Our approach
Four clusters, one journey.
Botswana wildlife
African wild dogs, cheetahs, hippos, leopards, predators and birds. The species travellers search for long before they search for an operator.
Photographic safaris
Botswana photography safaris, wildlife photography technique, photographic destinations and photography-specific trip planning. This is the company's commercial centre of gravity.
Safari planning
Costs, mobile safaris, accommodation choices, preparation and the questions travellers actually ask before they book.
Destinations
The areas Wild For Game actually operates in, connected back to the wildlife and photography content.
The mechanism
Discovery, education, planning, comparison, safari.
The clusters were built to connect. Someone arrives on a wild dog article today, meets the brand again weeks later while researching Botswana photography, and again while comparing mobile safaris against lodge stays.
Technical SEO made the site efficiently crawlable, internal linking joined informational articles to the destinations and safaris they relate to, and search intent decided the shape of each piece. Nothing here depended on a single article performing; the compounding came from the connections between them.
Botswana wildlifeGemsbok in the Central Kalahari. The species travellers search for long before they search for an operator.
Photographic safarisA lioness at close range. Photography is the commercial centre of gravity, and the pages were built for the people who travel for it.
DestinationsA cheetah on the pans. Moremi, Chobe, the Delta and the Kalahari, each connected back to the wildlife and photography pages.
The trajectory
Where the curve turned.
- January and February 2026Groundwork. Visibility stayed low while the content architecture and technical base were built out.
- March 2026The first breakthrough. Estimated organic traffic moved sharply to roughly 400 monthly visits as the cluster structure began to register.
- April and May 2026Momentum. Traffic pushed beyond 600 monthly visits, with older content continuing to rank while new content added keywords.
- June to August 2026A footprint rather than a spike. The site climbed in steps to its August level rather than in one jump.
Why non-branded matters
Reaching people before they know the name.
All 907 estimated visits are classified non-branded. Nobody in that figure typed the company name into Google.
That is the difference between a website that serves people who already found you and one that introduces you to people who have not. For an operator whose growth was previously capped by referral, it is the whole point of the exercise.
Authority signals
The domain strengthened alongside the content.
| Signal | 2025 | 2026 | Change |
|---|---|---|---|
| Semrush Rank | 7.9M | 1.8M | 6,098,226 places |
| Backlinks | 99 | 202 | +104 per cent |
| Referring domains | 83 | 117 | +41 per cent |
| Paid traffic | 0 | 0 | none, throughout |
African wild dog
Wild dog pups
Giraffe
Cheetah cub
Leopard
Guests on a driveThe next chapter
Turning visibility into safari enquiries.
Getting discovered was the first problem and it is largely solved. The next is commercial: converting a large informational footprint into qualified enquiries.
The 402 keywords sitting in positions 11 to 20 are the clearest opportunity, because improving a page that already ranks is cheaper than creating one that does not. Beyond that, the work concentrates where informational authority meets buying intent: photographic safaris, planning across the areas the company operates in, and honest comparisons between itinerary styles.
In the client’s words
Testimonial
“We've partnered with Brandesis for over a year, entrusting them with our SEO and social media management. Their services have been truly exceptional, consistently boosting our online presence and helping us connect with our audience.”