B
Book a call

Services

The thinking, before it becomes a case study

One letter a week on brand decisions. No roundups.

Free ebookThe Brand Strategy Blueprint

Position, voice, and the decisions that hold a brand together.

Get the ebookFree ebookBrands of the Delta

Every camp shows the same sunset. How a lodge brand becomes the one guests remember.

Get the ebookThe proofFrom 37 keywords to 1,700

Twelve months of brand, website and content work for a camp in the Okavango.

Read the case studyFree ebookWhen AI Answers First

Buyers increasingly ask a machine before they ask Google. This is how to be the business it names.

Get the ebookOur storiesHow we became Brandesis

The rebrand, the philosophy, and the framework we built on ourselves first.

Read the stories

Tools · Brand Health Check

Find the gap that is costing your brand the most.

Twenty-four statements, about ten minutes. You get a score out of 100, how it breaks down across six parts of your brand, and the one gap to fix first. Free, with nothing to sign up for until you want the full result.

Start the check

Check your brand

About the business optional
About the business optional

Used only in anonymous averages for the State of Branding, and never shown on their own.

Statements
24
Four for each part of your brand.
Time
10 min
About ten minutes, start to finish.
You get
1 gap
Your score, your six-part profile and your biggest gap, on this page.

Answer honestly. “Not sure” is an answer. It scores as not true, because a strength nobody can confirm is not working for you yet.