BRANDESIS BRAND ASSETS

The mark
  Two marks. The wordmark, Brandesis., is the default. The icon, B., is for
  places too small or too square for the wordmark: avatars, app tiles, favicons.

  Clear space is at least the width of the B's stem on every side. Do not
  recolour the mark, stretch it, rotate it, outline it or add effects. The full
  stop is a square, always, and it is always the accent orange.

Files
  svg   vector, glyphs already outlined, so no font is needed to open it
  png   transparent background, for screens
  jpg   flat background, because JPEG cannot hold transparency
  pdf   vector, cropped to the mark, for print and for placing in layout software

  Use the ink version on light grounds and the white version on dark ones.

Colour
  Deep      #1D3932    the brand dark green, for fills and dark bands
  Deeper    #0F241E    hover darken of deep
  Accent    #E2551E    Brandesis orange
  Ground    #F6F7F4    the warm off white the site sits on
  Paper     #FFFFFF    cards on light
  Ink       #192C27    primary text

  The orange is never a fill behind text. It lives in rules, underlines and the
  square full stop.

Type
  Geist Bold draws the mark. Helvetica Neue sets everything else, tight, with
  sharp corners and one accent colour used sparingly.

Questions
  team@brandesis.com
