SEO · Free ebook + workbook
Most local businesses are invisible on Google, and fixing that takes less work than you think.
You have a great business, but Google doesn't know it exists. Meanwhile a competitor with a worse product ranks above you, simply because they claimed their listing and you didn't.
Get the free ebook.
The PDF and the workbook, in one email.
We send the book, then leave you alone unless you ask.
The three signals that decide local ranking, and why most businesses get none of them right.
Turning a half-filled Google listing into your best-performing salesperson.
Why one generic "services" page loses to five specific ones.
Matching your content to what Batswana actually type into Google.
Building the kind of local reputation Google can measure.
Checking your rankings with what's already free.
You're busy with word-of-mouth work but invisible to anyone searching cold.
Your guests are searching from abroad before they ever land in Botswana.
You want the map pack and the walk-ins that come with it.
You paid for something vague once. This is the plain version.
Facebook is where people already know you. Google is where people find you for the first time. You need both, but only one shows up when a stranger searches.
The biggest wins here cost time, not money. Claiming and completing your Google Business Profile is free and often moves the needle faster than anything paid.
Botswana has low competition in most sectors, so movement can happen in weeks rather than months. Full results build over three to six months.
If you serve only Botswana, .co.bw signals local relevance to Google and to customers. If you also serve regional or international customers, particularly in tourism, .com keeps you flexible. Google cares far more about what is on the site than how the address ends.
Free ebook + workbook
When someone in Botswana searches for what you sell, you want Google to show them your business first.